Otumoetai College
Marketing Specialist Ngaio Whakatairanga
Marketing specialists develop and implement plans for promoting an organisation's goods, services and ideas.
Marketing specialists may do some or all of the following:
- promote and develop an organisation's brand, goods and services
- create marketing plans, policies and campaigns
- advise on product pricing, advertising and selling and distribution channels, such as retailers
- produce marketing content such as advertisements and blog posts
- run social media channels
- organise events
- collect and analyse information such as sales data
- arrange market research for products and services
- build relationships with clients.
Useful Experience
Useful experience for marketing specialists includes working in:
- public relations
- market research
- sales
- call centres or other customer service organisations
- newspaper, advertising or media agencies.
Personal Qualities
Marketing specialists need to be:
- creative
- good at communicating
- skilled at organising and planning
- team players
- able to work well under pressure.
Skills
Marketing specialists need to have knowledge of:
- products or services they sell, and the market for those
- how to promote products and services
- copywriting and design
- digital marketing
- budgeting and finance, to help with costing the products and services.
Conditions
Marketing specialists:
- usually work regular office hours, but may work weekends and evenings to meet deadlines
- usually work in an office environment
- may travel to visit clients and potential customers.
Subject Recommendations
NCEA Level 3 is required to enter tertiary training. Useful subjects include business studies, media studies, social studies, design and visual communication (graphics) and English.
Related Subjects
Marketing Specialists can earn around $55K-$90K per year.
Pay for marketing roles varies depending on skills, qualifications and experience.
- Marketing co-ordinators and executives usually earn between $55,000 and $90,000.
- Marketing managers can earn between $100,000 and $170,000.
Source: Hays, 'Salary Guide FY 23/24', 2023.
Marketing specialists may move into managerial roles or positions in related fields such as communications, public relations, advertising or sales.
Years Of Training
3 years of training usually required.To become a marketing specialist you usually need a Bachelor's degree in marketing, business economics, commerce, or a related field.
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